The creative strategy for an advertising campaign is summarized in a(n) ________
A) agency contract
B) account plan
C) media plan
D) creative brief
E) message objective
D
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Market research should focus on finding out how a potential customer can be changed into an actual customer
Indicate whether the statement is true or false
Countries protect local enterprise and interests by maintaining control over market access and entry
Indicate whether the statement is true or false
Electronic payroll systems are more efficient than manual systems
Indicate whether the statement is true or false
An example of the use of trade as a political weapon is
A. sanctions on Russia for the occupation of Crimea in spring 2014. B. Apple's exports to Cuba. C. exorbitant tax rates for repatriated profits in the U.S. D. subsidies to automakers by the U.S. government to rescue them from collapse.