An alternative way of measuring attitude instead of summing the strength and evaluation of each belief that has been proposed is to:
a. sum only the attitude evaluations
b. average the products of the strengths and evaluations
c. add a belief valence score
d. sum the beliefs and evaluations without multiplying
b. average the products of the strengths and evaluations
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"It's time to get away from it all" is an example of which kind of motivational appeal?
a. acquisition/saving b. adventure/change c. companionship/affiliation d. creativity/risk taking
Early colonial newspapers:
a. were free to criticize the government. b. supported the Stamp Act. c. printed “Published by Authority” on the first page to indicate British approval. d. never sought financial support from England.
A statement of the general purpose of the speech, the speaker's intended audience, and the limited goal or outcome is the speaker's __________
Fill in the blanks with correct word
"How can we question the safety of the Pegasus when so many people choose to fly on them each and every day?" This is an example of an appeal to
(a) ignorance. (b) the people. (c) tradition. (d) fear.