From a consumer's perspective, what are the benefits of a strong corporate image?
What will be an ideal response?
1. Assurance regarding purchase decisions of familiar products in unfamiliar settings
2. Assurance concerning purchases where there is little previous experience
3. Reduction of search time in purchase decisions
4. Psychological reinforcement and social acceptance of purchase decisions
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An auditor maintains no direct financial interest in the company he or she is auditing. The principle being followed is
a. independence. b. integrity. c. objectivity. d. due care.
A fixed price contract is an example of
A. Avoiding risk. B. Mitigating risk. C. Accepting risk. D. Ignoring risk. E. Transferring risk.
Which of the following should be included in the one-minute self-sell?
A. The target career you are seeking B. An opening objective offer that is higher than you expect C. Bargaining options and tradeoffs D. Take-it-or-leave-it approach
____________________ are communications that take place electronically over a distance.
Fill in the blank(s) with the appropriate word(s).