When an effective program can be designed for attracting and serving a chosen segment, the segment is best described as ________

A) accessible
B) measurable
C) reachable
D) actionable
E) differentiable


D

Business

You might also like to view...

The term "earnings quality" refers to the ability of reported earnings to predict an entity's future earnings. To enhance predictability, financial analysts attempt to distinguish between a company's transitory earnings (transactions or events not

likely to occur in the future) and its permanent earnings. It is tempting to assume that transitory earnings are represented primarily by discontinued operations and extraordinary items. All items of revenue and expense included in operating income may not be permanent, however. Restructuring costs often are included in determining operating income, yet may or may not continue in the future. Required: Do you think restructuring costs represent transitory earnings or permanent earnings? Explain.

Business

To convince your boss to implement a procedural change in your department, which of the following best constitutes a concession in the context of a message?

A) The changeover may cause some minor initial delays, but in the long run, this shift will increase the speed of transactions by approximately 50 percent. B) This changeover will require some additional training, and I know that we don't have the budget for that right now. C) I can't understand why you think this change might involve a high price tag, because it can actually be accomplished for almost no expense whatsoever. D) Implementing this change would not require the system to be shut down during business hours. E) This change will be beneficial for the company in terms of profit.

Business

A potential investor can easily ascertain market value of common equity for a given publicly traded firm by looking up the most recent share price (as reported in various online services) and then multiplying this share price times the number of common shares outstanding, as reported on the balance sheet

Indicate whether the statement is true or false

Business

A segment of a business responsible for both revenues and expenses would be called:

A. a cost center. B. residual income. C. an investment center. D. a profit center.

Business