Which statement is correct regarding use of questionnaires for audience analysis?

A. The questionnaire cannot include questions related to beliefs, values or attitudes.
B. The questionnaire should be completed by a group representing a sample of the entire population.
C. The questionnaire must be completed by every audience member in order to be valid.
D. The questionnaire should be lengthy and allow for extended responses.


Answer: B

Communication & Mass Media

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Fill in the blank(s) with correct word

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Which is the correct order for developing a news story?

a. idea, research, and verify b. research, verify, and idea c. idea, interview, and write d. research, idea, and write

Communication & Mass Media

Matching

1) Presenting a sales report A) forensic speaking 2) Delivering a closing argument in court B) epideictic speaking 3) Reciting a eulogy C) deliberative speaking

Communication & Mass Media

When a group establishes standards for evaluating possible solutions, they are developing their _____.

A. goal B. criteria C. relationships D. solutions

Communication & Mass Media