A food and beverage manufacturer advertised its probiotic-cultured yogurt in a health magazine. In the advertisement, there were several quotes made by a famous actress who consumes the yogurt daily. What is this technique called?
a. Source credibility
b. Channel
c. Audience analysis
d. Trialability
A
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What will be an ideal response?
Rules of engagement refer to rules about all of the following EXCEPT
A. interfering with communication. B. terminating communication. C. initiating communication. D. conducting communication.
Because of the fleeting nature of spoken language, you need to build redundancy into your speech. You do this through ____
A) reviews B) internal summaries C) previews D) All of these answers are correct.
Marchesa told the class that her topic will help each of them save $10 a month at the campus laundromat. Which of the following functions of organization is she fulfilling?
A) capturing their attention B) motivating them to listen C) establishing her credibility D) presenting her thesis statement