A joint frequency distribution can be constructed for either quantitative or qualitative data
Indicate whether the statement is true or false
TRUE
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Which of the following is a causal method of sales forecasting?
A) correlation B) moving average C) Delphi method D) executive opinion
The daily output required from an assembly line is 300 units. If the line operates 5 hr a day, what is the cycle time per unit?
A. 1 hr B. 4 min C. 1 min D. 25 s
___________ refers to leader development programs that focus on information about content of leadership and fundamental concepts such as communication, feedback and contingent rewards.
a. Basic knowledge b. Personal growth c. Skill development d. Creativity
Which of the following statements about conducting marketing research internationally is false?
A. The marketing research process may need to be modified to allow for regional differences. B. A detailed search for and analysis of secondary data can help researchers gain a greater understanding of a particular marketing environment and pinpoint issues that must be taken into account in gathering primary research data. C. Primary data gathering may have a greater chance of success if the firm employs local researchers who better understand how to approach potential respondents and can do so in their own language. D. Specific differences among countries can have a profound influence in data gathering. E. Specific differences among countries have no effect on data gathering or the marketing research process.