The number of times an individual is exposed to an advertising message by a media vehicle is known as ________
A) impact
B) reach
C) frequency
D) impression
E) engagement
C
You might also like to view...
Gion Company is considering eliminating its windows division, which reported an operating loss for the recent year of $105,000. Division sales for the year were $1,110,000 and its variable costs were $975,000. The fixed costs of the division were $220,000. If the windows division is dropped, 65% of the fixed costs allocated to it could be eliminated. The impact on Gion's operating income from eliminating this business segment would be:
A. $8,000 decrease B. $7,200 decrease C. $143,000 increase D. $8,000 increase E. $143,000 decrease
Imagine that you are a marketing executive at a major food conglomerate that is preparing to launch a new line of diet food products to women. Using the information presented in the text regarding Kraft's South Beach product line, describe how would you obtain information regarding women's frustrations and difficulties in managing their weight.
What will be an ideal response?
The police obtain a search warrant and search Errol's apartment. After yelling obscenities at the officers, Errol confesses to a crime and implicates his friends. The Constitution protects against
A. obscene speech. B. implication of others. C. unreasonable searches. D. none of the choices.
The manager of Golden Ray Corporation receives a bonus if company profits exceed $1,000,000 this year
During the final week of the year, the manager changes an accounting policy that will increase reported profits from $950,000 to $1,025,000, triggering his bonus. The change in profits of $75,000 will reverse itself in the next year, and the accounting change has no impact on Golden Ray's cash flow. Discuss the above situation as it relates to both an agency problem and efficient markets.