Which of the following describes a controlled test market?
A) It is one in which the firm tests the product or marketing-mix variables through the company's normal distribution channels.
B) It is conducted by outside research firms that guarantee distribution of the product through prespecified types and numbers of distributors.
C) It includes a panel of consumers that has agreed to carry identification cards that each consumer presents when buying goods and services.
D) A limited amount of data on consumer response to a new product is fed into a model containing certain assumptions regarding planned marketing programs, which generates likely product sales volume.
E) none of the above
B
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The lessee's disclosures should include the future minimum rental payments as of the date of the latest balance sheet presented, in the aggregate and for a certain number of succeeding fiscal years. What is the required number of years?
A) 10 B) 8 C) 7 D) 5
Which of the following disaster recovery techniques may be least optimal in the case of a disaster?
a. empty shell b. mutual aid pact c. recovery operation center d. they are all equally beneficial
Which of the following is the leading mobile retailer in the United States?
A. Walmart B. Amazon C. Google D. QVC
Salespeople who are promoted to management make more money than do their coworkers who stay in sales
Indicate whether the statement is true or false