Which of the following is true of the concept of the unique selling proposition (USP)?
A. USP must be emphasized through repetitive advertising.
B. USP usually mirrors the concept of bait-and-switch advertising.
C. The concept of USP must be used only for C2C advertising.
D. The concept of USP is applicable only for B2B advertising.
E. The concept states that a product's attribute claim must be excluded from advertising.
Answer: A
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