Competition remains constant during a product's life cycle
Indicate whether the statement is true or false
a. True
b. False
ANSWER: False
Competition varies during the product life cycle, so it may strongly affect pricing decisions.
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Biodegradable laundry detergent is an example of:
A) cause-related marketing B) event marketing C) green marketing D) positive public relations
Which space layout did Walt Disney recommend to give guests a sense of orientation at all times and reduce the amount of walking?
a. a circular path with the entrance and exit at opposite sides b. a straight line between one entrance and one exit c. a square with entrances and exits in each corner and diagonal paths d. a single entrance leading to a central hub
Average cost method assigns an average cost to all products made during an accounting period
Indicate whether the statement is true or false
Which of the following is NOT a typical benefit of centralized purchasing?
A) leverage purchase volume for better pricing B) develop specialized staff expertise C) reduce the duplication of tasks D) reduce lead times E) promote standardization