Provide some examples of recent product changes, i.e. new products that are replacing older ones
What will be an ideal response?
Answers will vary. The list in the text includes: TV to HDTV, radio to satellite radio, coffee shops to Starbucks lifestyle coffee, traveling circuses to Cirque du Soleil, land lines to cell phones, cell phone to iPhone, Walkman to iPod, and mops to Swiffers.
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Which of the following shows a department's contribution to the company's overall operating income?
a. Gross profit; b. Direct operating margin; c. Operating income; d. All of these; e. None of these
________ is pay stated as a percentage of a sale amount
A) Salary B) Wage C) Commission D) Bonus
A court awards a judgment to Loan Collection Agency, who is the creditor, against Margret, who is the debtor. After the judgment, the creditor requests a court order to seize Margret's property to ensure that the judgment will be collectible. This is
a. a judicial lien. b. a writ of attachment. c. a writ of execution. d. a violation of most state laws.
The Lanham Act
A. provides legal guidelines for product warranties. B. forces all companies to register their brands. C. deals with deceptive product claims and advertisements. D. describes the kinds of marks that can be protected and the methods for doing so. E. protects consumers against unsafe products.