Answer the following statement(s) true (T) or false (F)

1. People do not like to read online, instead, they scan copy, much the same way they look at full-size newspapers.
2. We’re currently working in a digital advertising age.
3. The first thing you need to do in website ads is get them to stay at the website.
4. Ad dollars are moving away from television and moving toward online video.
5. Image ads are basically banners at the top of webpages.


1. True
2. False
3. False
4. True
5. True

Communication & Mass Media

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Communication & Mass Media