If merchandise is shipped FOB destination, the merchandise is the property of the selling company until it is received by the buying company
a. True
b. False
Indicate whether the statement is true or false
True
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Despite being 52 years old, Claire likes to wear young-looking fashions, such as short skirts, and drive her new red convertible sports car. This is an example of the consumer buyer behavior trend of:
A) age complexity B) gender complexity C) active, busy lifestyles D) individualism
When buying unsought products, consumers spend considerable time and effort in gathering information and making comparisons
Indicate whether the statement is true or false
Which of the following core values strongly influences the attitudes and lifestyles of Americans?
a. Structural mobility b. Self-sufficiency c. Nonconformity d. Self-dealing
Which style flexing technique is most appropriate for a salesperson to use in the presence of an emotive customer?
A) Cite research and statistics. B) Avoid an open display of enthusiasm. C) Avoid wasting time on rapport-building. D) Take a slow, business-like, and formal approach. E) Provide support for the customer's opinions and ideas.