What is “viral marketing”?

a. advertising messages aimed at older audiences
b. patent medicine advertising
c. getting consumers to buy illegal products
d. pass-along advertising messages


ANSWER: d

Communication & Mass Media

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When using PowerPoint you should not be tempted to use all the available design options--such as fadeouts, graphics, and sound--unless they: a. will help make transitions and dry material more interesting

b. will lead to a more memorable style or a better grade in speech class. c. will help clarify your message and build your arguments. d. will impress your audience and lead to a better evaluation.

Communication & Mass Media

Instead of saying, "I'm bored with this conversation," you say, "It's getting late and I have to get up

early tomorrow." The second statement, which allows you to express a desire without offending someone, is a(n) __________ message. Fill in the blanks with correct word

Communication & Mass Media

“Hear the mellow wedding bells” is an example of _____ because of the repetition of vowel sounds.

a. alliteration b. assonance c. onomatopoeia d. analogy

Communication & Mass Media

Identify and describe each component of Shimanoff's interpretation of rules.

What will be an ideal response?

Communication & Mass Media