What is “viral marketing”?
a. advertising messages aimed at older audiences
b. patent medicine advertising
c. getting consumers to buy illegal products
d. pass-along advertising messages
ANSWER: d
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When using PowerPoint you should not be tempted to use all the available design options--such as fadeouts, graphics, and sound--unless they: a. will help make transitions and dry material more interesting
b. will lead to a more memorable style or a better grade in speech class. c. will help clarify your message and build your arguments. d. will impress your audience and lead to a better evaluation.
Instead of saying, "I'm bored with this conversation," you say, "It's getting late and I have to get up
early tomorrow." The second statement, which allows you to express a desire without offending someone, is a(n) __________ message. Fill in the blanks with correct word
“Hear the mellow wedding bells” is an example of _____ because of the repetition of vowel sounds.
a. alliteration b. assonance c. onomatopoeia d. analogy
Identify and describe each component of Shimanoff's interpretation of rules.
What will be an ideal response?