A firm uses the brand of an existing product on a new product in a different new category. This is an example of line filling

Indicate whether the statement is true or false.


Answer: FALSE
Explanation: Line filling refers to developing items to fill gaps in the market that have been overlooked by competitors or have emerged as consumer tastes and needs shift. The given situation is an example of brand extension rather than line filling.

Business

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The adjusted balance of the merchandise inventory account is extended to the Balance Sheet columns of the work sheet

a. True b. False Indicate whether the statement is true or false

Business

Motorcycle Manufacturers, Inc projected sales of 76,000 machines for 2010. The estimated January 1, 2010, inventory is 6,500 units, and the desired December 31, 2010, inventory is 7,000 units. What is the budgeted production (in units) for 2010?

A) 75,500 B) 66,000 C) 76,500 D) 65,000

Business

Which of the following is true of registration of securities under the Securities Act of 1933?

A) The act authorizes the Securities and Exchange Commission to decide whether or not a public offering of stock is meritorious and should be sold to the public. B) The prospectus of a registration statement does not include pending lawsuits. C) The registration statement provides the use to be made of the funds garnered by a public offering of stock and the risks involved for investors. D) Part II of a registration statement is given to prospective buyers, but it is not open for public inspection at the Securities and Exchange Commission.

Business

Although there are numerous pricing strategies to use in the beginning, it really doesn't matter since price is really guess work.

Answer the following statement true (T) or false (F)

Business