What is a target market?
What will be an ideal response?
ANSWER: The first and foremost task in developing a retail strategy is developing a target market. Target market in retailing are often defined by demographics, geographics, and psychographics. Successful retailing has always been based on knowing the customer. Sometimes retailing chains flounder when management loses sight of the customers the stores should be serving. Customers' desires and preferences change over their personal and professional lifespans, and it is important for retailers to be sensitive to these changes by migrating them to new and different products as their buying patterns evolve.
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Indicate whether the statement is true or false
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A. leader power B. intelligence C. charisma D. leader ethics
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