A campus leader wants to persuade other students to jump in and participate in service projects in the community one Saturday a month. What is her persuasive goal?

a. to change values
b. to motivate to action
c. to strengthen beliefs
d. to weaken attitudes


Answer: b

Communication & Mass Media

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Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media

Maya is giving a speech on car leasing to an audience of recent immigrants. Her outline contains the point, "The person signing the contract needs to go over it with a fine-tooth comb." Which of the following statements about this point is not correct?

A. The phrase "to go over it with a fine-tooth comb" should be replaced with another, less informal phrase, such as "to go over it very carefully." B. The expression "to go over something with a fine-tooth comb" is an idiom. C. The statement adds color to the speech and should be kept as it is. D. The statement might be difficult to understand for someone from a culture outside the United States.

Communication & Mass Media

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Indicate whether the statement is true or false

Communication & Mass Media