A conglomerate is a:

a. company that owns more than one type of media property.
b. large group of television networks.
c. company that owns media companies and other companies that are unrelated to media.
d. group of TV networks and newspapers.


ANSWER: c

Communication & Mass Media

You might also like to view...

In Dell Hymes’s ethnography of communication, a communicative act is

a. the occasion when people talk b. the goals of the communication c. the styles of speech used in specific situations d. the specific speech activity that takes place e. smaller units of speech within a speech event

Communication & Mass Media

Give two examples of the kind of questions a job candidate should be able to answer about himself or herself prior to a job interview.

What will be an ideal response?

Communication & Mass Media

Answer the following statements true (T) or false (F)

1. All cultures define what constitutes conflict in the same way. 2. Conflict styles are influenced by personality, family history, and emotional state. 3. To be more effective in conflict situations, you should state your thoughts and feelings objectively. 4. Aggressiveness is destructive, while argumentativeness is constructive.

Communication & Mass Media

If you were constructing an audience-analysis questionnaire and wanted to learn the strength of your listeners' attitudes for or against allowing college athletes to form unions, which of the following would be the best kind of question to ask?

A. opinionated question B. open-ended question C. fixed-alternative question D. demographic question E. scale question

Communication & Mass Media