When a firm redesigns a product to reduce the number of component parts, the firm is
a. increasing consumer value.
b. increasing the value added to the product.
c. decreasing product variety.
d. decreasing non-value-added costs.
D
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The categorical independent variables used in an analysis of variance are called factors
Indicate whether the statement is true or false
Answer the following statements true (T) or false (F)
1. Claim letters should detail both the problem and the actions required for satisfaction. 2. Positive responses to claims never need explanation. 3. An indirect approach in responses to inquiries should have reasons for denying the request followed by the refusal. 4. Most claim refusal letters should close with an apology.
Which of the following is the focus of pull marketing at the decline stage of the product life
cycle? A) cutting costs of promotion by eliminating pull marketing efforts B) educating consumers on the benefits of the new product C) offering incentives such as sales promotions to consumers for using the product D) showing how the organization's product is superior to others in the market
Industrial location analysis typically attempts to:
A) minimize costs. B) maximize sales. C) focus more on human resources. D) avoid countries with strict environmental regulations. E) ignore exchange rates and currency risks.