In the ________ step of the market planning process, decisions are made concerning what markets to target and what marketing mix strategies to use
A) perform a situation analysis
B) develop marketing strategies
C) implement the marketing plan
D) control the marketing plan
E) develop marketing metrics
B
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Little Company uses the cash basis of accounting. Little Company made $28,000 in payments to its suppliers during the year. Little's beginning inventory was $2,000, and its ending inventory was $1,000. In addition, Little had a beginning accounts payable of $7,000 and an ending accounts payable balance of $4,000. What is Little's cost of goods sold under the accrual basis of accounting?
A) $26,000 B) $30,000 C) $32,000 D) $37,000
The price/earnings (P/E) ratio is measured in terms of
A) dollars. B) a percentage. C) times. D) days.
Geographic information systems enable retailers to see graphical depictions of trading-area characteristics for current, proposed, and competitor locations
Indicate whether the statement is true or false
When choosing a corporate name, it is important to determine whether the name selected is
available as a domain name. Indicate whether the statement is true or false