Regardless of the laws requiring the media to give candidates airtime at the lowest unit rate, media agencies still make profits during election season. Which of the following statements strengthens this view?
a. Close to 95 percent of election campaigning is done at the lowest unit rate of advertising time.
b. More and more, candidates have been using the internet to reach maximum number of voters.
c. Most candidates purchase time at a higher, nonpreemptable rate during the final weeks of a campaign.
d. Surveys have found that mass mailing is the most effective method of reaching voters.
Answer: C
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Fill in the blank(s) with the appropriate word(s).
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