Define ethnocentrism and how it affects intercultural communication.

What will be an ideal response?


Ethnocentrism is the tendency to place one's own group (cultural, ethnic, or religious) in a position of centrality and worth, and to hold negative attitudes and behaviors toward other groups. Oftentimes, such assumptions and impressions are based on characteristics of the other person by virtue of his or her membership in groups such as his or her culture, race, sex, age, and occupation group. In other words, we have a tendency to see others, not as individuals with unique thoughts, ideas, and goals, but rather as an “Asian,” or a “woman,” or an “old person,” or “a cab driver.” In other words, we do not see the person; we see the groups to which the person belongs.

Communication & Mass Media

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Although almost all electronic communication via text is based on words, its users have developed several methods for communicating nonverbally, as well. Identify some of these methods and explain how they add a nonverbal element to electronic communication.

What will be an ideal response?

Communication & Mass Media

When people communicate face-to-face, we call it

A) individual communication. B) non-applied media. C) interpersonal communication. D) basic pedagogy.

Communication & Mass Media

Newspapers peaked as a mass medium around the time of World War II

Indicate whether the statement is true or false.

Communication & Mass Media

We learn our attachment styles in our relationships with our first caregivers

Indicate whether the statement is true or false

Communication & Mass Media