Write a brief note on blogs as an advertising medium
What will be an ideal response?
Blogs (Weblogs) hold several promising promotion opportunities for companies. Company blogs can be used to
engage with customers in an open forum, to demonstrate thought leadership through expert opinion blog posts of
relevant topics, to communicate announcements (such as product introductions or new customers), and to clear up
misconceptions about the company in the market.
Blogs can also provide consumer feedback, especially blogs with high volumes of user interaction, such as
microblog site Twitter. Companies must monitor non-company blogs for critical postings, using tools such as
Google's Blog Search product.
You might also like to view...
The majority of bloggers cite ______ as the primary reason for maintaining a blog.
a. expressing themselves creatively b. documenting personal experiences c. sharing personal experiences d. posting expressions
In a scientific approach to accounting:
a. a great deal of latitude is allowed in measurements. b. there is a low degree of objectivity. c. the intention is to provide information useful for either predictive or assessment purposes. d. the straight-line method of depreciation would always be used.
Which of these behaviors is BEST for managing an intercultural project team?
A) Standardize communications based on the preference of the project manager. B) Classify members of the project team in accordance with popular stereotypes. C) Minimalize cultural differences. D) Achieve a detailed understanding of a culture's history.
In CASE 12.1 Perez v. Progenics Pharmaceuticals, Inc (2013) plaintiff Perez was a chemist who was fired after issuing a memo disputing the company's public representations to shareholders, calling it "fraud" and "illegal.". Perez sued claiming his termination was in retaliation against him, in violation of Sarbanes-Oxley
a. True b. False Indicate whether the statement is true or false