What approach to developing topic ideas explores "habitual" paths of thought such as people, places, ideas, values, and problems?
a. mind mapping
b. topic analysis
c. interest charts
d. media prompts
c
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The name of the Westinghouse engineer who began the first regularly scheduled radio broadcasts in the United States is:
a. ?David Sarnoff b. ?Frank Conrad c. ?Guglielmo Marconi d. ?Howard Armstrong
“I think that the reason you’re so confused is that you’re trying to make everyone else happy and forgetting your own happiness.” This statement is what type of listening response?
a. supporting b. advising c. questioning d. paraphrasing e. analyzing
The three general purposes for speaking in public are: to inform, to persuade, and to entertain.
a. true b. false
Answer the following statement(s) true (T) or false (F)
1.Advertising is the engine that drives the growth in the media industries. 2.When a media company becomes a conglomerate, it increases its revenue streams. 3.In order to minimize expenses, media companies pay above-the-line employees as little as possible (near minimum wage). 4.The radio and magazine industries have been very successful in attracting people to a niche audience. 5.