In the service marketing triangle, ________ marketing refers to enabling the service promise.

A. External
B. Strategic
C. Integrated
D. Internal
E. Interactive


Answer: D

Business

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Smith-Lockwood, a gift store, ran a half-page advertisement in a regional newspaper for Howard Miller brand clocks. Smith-Lockwood's Howard Miller supplier reimbursed the store's owner for the media cost. This is most likely an example of ________ advertising.

A. trade B. institutional C. co-op D. national E. industrial

Business

Of the three cost-flow assumptions, FIFO results in balance sheet figures that are closest to current cost because the latest purchases dominate the ending inventory amounts

Indicate whether the statement is true or false

Business

The Fourth Amendment prohibits:

a. unreasonable searches. b. unreasonable seizures. c. unlawful arrest. d. an initial appearance without an attorney. e. Both a and b

Business

Who benefits from the integration of technology into core products?

A. data collection firms B. customers C. advertisers D. sellers E. All these answers are correct.

Business