Answer the following statements true (T) or false (F)
1. In circumstances with low elaboration, persuasion does not occur.
2. In order for persuasion to occur one needs to engage in a high level of elaboration.
3. When persuasion is achieved through the central route, people engage in a high level of issue-relevant thinking.
4. Someone who is using heuristic cues is most likely using the peripheral route to process persuasive messages.
5. The more involved with the issue a person is, the more likely it is that he or she will engage in a high level of elaboration.
1. False
2. False
3. True
4. True
5. True
You might also like to view...
Anware was recently hired at Acme Motors because the company had been criticized for treating Muslim customers poorly. He was selected to be the "spokesperson" to the Muslim community. He has been feeling very isolated in this role. He is suffering the effects of
A. mentoring B. tokenism C. discrimination D. assimilation
Elliot works for a large supermarket. He receives an email from Mark, the VP of Marketing. The VP wants Elliot to design a new store layout that will encourage customers to see more of the store, and so purchase more. Mark wants the design by next week. In order to accomplish his task, Elliot should:
a. Think fluently b. Think flexibly c. Think with originality d. Think elaborately
The deductive approach to research starts with a theory and then predicts behaviors, while the inductive approach observes behaviors and then develops a theory
Indicate whether the statement is true or false.
Zero for Conduct is a Dada film made famous for its slow-motion, dreamlike, surreal pillow-fight scene. ___
Indicate whether the statement is true or false