Answer the following statements true (T) or false (F)

1. In circumstances with low elaboration, persuasion does not occur.
2. In order for persuasion to occur one needs to engage in a high level of elaboration.
3. When persuasion is achieved through the central route, people engage in a high level of issue-relevant thinking.
4. Someone who is using heuristic cues is most likely using the peripheral route to process persuasive messages.
5. The more involved with the issue a person is, the more likely it is that he or she will engage in a high level of elaboration.


1. False
2. False
3. True
4. True
5. True

Communication & Mass Media

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Communication & Mass Media

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Communication & Mass Media