________ is a technique for conducting depth interviews in which a line of questioning proceeds from product characteristics to user characteristics
A) Hidden issue questioning
B) Symbolic analysis
C) Laddering
D) None of the above
C
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Marketing communications budgets tend to be higher when ________
A) there is high channel support B) there exists hardly any change in the marketing program over time C) there are infrequent product purchases in large quantities D) there are differentiated products and nonhomogeneous customer needs E) there are many easily-reachable customer spread over small geographic territories
A gratuitous agent is one who:
A. has no prior experience as an agent. B. is employed to find a buyer for one party and a seller for another. C. freely substitutes his or her judgment for that of the principal. D. acts without pay.
Present Value of 1Periods3%4%5%6%7%8%9%10%12%30.91510.88900.86380.83960.81630.79380.77220.75130.711840.88850.85480.82270.79210.76290.73500.70840.68300.635550.86260.82190.78350.74730.71300.68060.64990.62090.567460.83750.79030.74620.70500.66630.63020.59630.56450.506670.81310.75990.71070.66510.62270.58350.54700.51320.452380.78940.73070.67680.62740.58200.54030.50190.46650.403990.76640.70260.64460.59190.54390.50020.46040.42410.3606100.74410.67560.61390.55840.50830.46320.42240.38550.3220Future Value of
1Periods3%4%5%6%7%8%9%10%12%31.09271.12491.15761.19101.22501.25971.29501.33101.404941.12551.16991.21551.26251.31081.36051.41161.46411.573551.15931.21671.27631.33821.40261.46931.53861.61051.762361.19411.26531.34011.41851.50071.58691.67711.77161.973871.22991.31591.40711.50361.60581.71381.82801.94872.210781.26681.36861.47751.59381.71821.85091.99262.14362.476091.30481.42331.55131.68951.83851.99902.17192.35792.7731101.34391.48021.62891.79081.96722.15892.36742.59373.1058Present Value of an Annuity of 1Periods3%4%5%6%7%8%9%10%12%32.82862.77512.72322.67302.62432.57712.53132.48692.401843.71713.62993.54603.46513.38723.31213.23973.16993.037354.57974.45184.32954.21244.10023.99273.88973.79083.604865.41725.24215.07574.91734.76654.62294.48594.35534.111476.23036.00215.78645.58245.38935.20645.03304.86844.563887.01976.73276.46326.20985.97135.74665.53485.33494.967697.78617.43537.10786.80176.51526.24695.99525.79505.3282108.53028.11097.72177.36017.02366.71016.41776.14465.6502Future Value of an Annuity of 1Periods3%4%5%6%7%8%9%10%12%33.09093.12163.15253.18363.21493.24643.27813.31003.374444.18364.24654.31014.37464.43994.50614.57314.64104.779355.30915.41635.52565.63715.75075.86665.98476.10516.352866.46846.63306.80196.97537.15337.33597.52337.71568.115277.66257.89838.14208.39388.65408.92289.20049.487210.089088.89239.21429.54919.897510.259810.636611.028511.435912.2997910.159110.582811.026611.491311.978012.487613.021013.579514.77571011.463912.006112.577913.180813.816414.486615.192915.937417.5487What annual interest rate is required to accumulate $6,802.50 in four years from an investment of $5,000? (PV of $1, FV of $1, PVA of $1, and FVA of $1) (Use appropriate factor(s) from the tables provided.) A. 15% B. 10% C. 5% D. 8% E. 12%
Cognitive abilities are related to the
A. degree to which people can harness emotions and use them to succeed. B. capacity to manipulate and control objects. C. acquisition and application of knowledge in problem solving. D. appraisal and recognition of emotion in others. E. ability to perceive colors and judge relative distances between things accurately.