How can you achieve coherence in a business report?
Three effective methods are to use previews, summaries, and transitions regularly. Use a preview at the beginning of a section to indicate what is discussed in that section, summarize what was presented at the end of a section, and provide smooth transitions from one section to the next.
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Full-line selling is the sale of those goods and services that are:
A. compulsorily more advanced and more expensive than the initial product bought. B. required as a part of the initial order a new customer places. C. purchased by manufacturers and not by retailers. D. sold as additional products that are not directly associated with the initial product bought. E. designed as a line of associated products.
In a proposal designed to persuade clients to order surge protection equipment from your company, the close should
A) outline the report's key findings. B) include your analysis of the data you've presented. C) describe the action(s) you would like readers to take. D) answer the questions that led to the report. E) tell readers why they will regret not making a purchase.
Calculate the net marketing contribution if the gross profit generated is $30 million and the total marketing and sales expenses is $15 million
A) $15 million B) $45 million C) $30 million D) $500,000 E) $2 million
When a seller will sell a product only on the condition that the buyer also purchase a different product is a tie-in sale
a. True b. False Indicate whether the statement is true or false