A financial services company may hire a professional athlete as a spokesperson because:
A. does not serve as a credible signal to consumers, since athletes are not often financial service experts.
B. can signal to customers that the services are worse than they actually are.
C. this can act as a credible signal to consumers that the company has a high quality product they are willing to spend money advertising.
D. the athlete is more informed about financial services than the general public.
Answer: C
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