A financial services company may hire a professional athlete as a spokesperson because:
A. does not serve as a credible signal to consumers, since athletes are not often financial service experts.
B. can signal to customers that the services are worse than they actually are.
C. this can act as a credible signal to consumers that the company has a high quality product they are willing to spend money advertising.
D. the athlete is more informed about financial services than the general public.
Answer: C
You might also like to view...
Keynesian policy:
A. refers to policies that actively shift aggregate demand in an effort to reach full employment. B. refers to fiscal policy. C. promotes spending more and taxing less to boost economic activity to potential GDP. D. All of these are true.
State the definition for the slope of a straight line graph
Please provide the best answer for the statement.
An increase in the marginal cost arising from a more complex specialized investment environment will cause the optimal contract length to:
A. increase. B. decrease. C. either increase or decrease. D. remain constant.
Which categories of people are excluded while estimating the number of potential workers in the United States?
What will be an ideal response?