What step of the AIDA process should motivate your customer to act or purchase goods?
A) Attention
B) Innovation
C) Action
D) Deals
E) Intelligence
Answer: C
Explanation: C) The final step of the AIDA persuasive strategy is to motivate your customer to act and purchase the product or service.
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A credit sale is made to a customer, even though the customer's account is four months overdue. Describe a specific internal control procedure that would prevent this from happening
Clearwater Hampers is a small British company that sells luxury food and drink in various combinations in picnic hampers. Food and wine are seen as classic, fail-safe gifts in a market where present-buying is increasingly tricky. Corporate customers, both in the United Kingdom and abroad, are important to the business. Clearwater has had several orders for more than a quarter of a million dollars. The company's leading salesperson, Peter Austin, is preparing the approach he will use during his first sales call with the CEO of Diamonite, a company that specializes in designing, manufacturing, and installing aircraft interiors for executives and heads of state."Hi, I'm Peter Austin from Clearwater Hampers. How would you like to give your clients a unique gift that will clearly demonstrate
your gratitude for their business?" Austin's question suggests that he is using the ________ approach. A. premium B. customer benefit C. FAB D. interrogatory E. showmanship
How do debits appear in a T-account?
A. They are listed on the right side for asset accounts, but listed on the left side for liabilities and stockholders' equity accounts. B. They are listed on the left side for asset accounts, but listed on the right side for liabilities and stockholders' equity accounts. C. They are always listed on the left side of the account. D. They are always listed on the right side of the account.
Which of the following is not a part of Carroll’s CSR pyramid?
A. economic responsibilities B. legal responsibilities C. transitional responsibilities D. philanthropic responsibilities