Global businesses that have extended their public relations strategies worldwide should:
A. Ensure that communications with local media take place in the area's native language.
B. Never decentralize their global public relations programs to ensure the company has "one voice."
C. Ignore local customs and emerging issues in the locations where they operate.
D. Assume that there is no anti-American sentiment in the countries where they have operations.
Answer: A
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Fill in the blank(s) with the appropriate word(s).
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