How would you describe storytelling in sales? What are the few common best practices used in communicating sales stories.
What will be an ideal response?
Storytelling in sales describes the approach that the salesperson uses to communicate and create understanding by describing some sort of sequence of events or a narrative. A few common practices are, remembering the elements of your favorite stories, using the customer's language, thinking about parables, using metaphors, and incorporating analogies.
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Global marketers typically take domestic products as they are and sell it to international customers
Indicate whether the statement is true or false
According to the author of the text, international research refers to which of the following types of research?
A) foreign research B) multinational research C) cross-cultural research D) all of the above
Which of the following statements regarding marketing intelligence is true?
A) Marketing intelligence is privately held information. B) Most companies collect marketing intelligence on an annual or semi-annual basis. C) All marketing intelligence is free. D) Most marketing intelligence is publicly available information. E) Marketing intelligence gathering is more focused on gaining insights into consumer activities than competitors' activities.
The purpose of a database is to keep track of lists of data that involve multiple themes.
Answer the following statement true (T) or false (F)