Cameron works in the communications department of the Seattle Seahawks football team. In his job, he develops and maintains strong relationships with sports writers and broadcasters, compiles media kits with team statistics, and provides content for the Seahawks’ website. Which of the following is most likely Cameron’s job title?

a. creative director
b. media planner
c. strategist
d. publicist


d. publicist

Communication & Mass Media

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Prejudices and biases improve the communication process because we can fall back on well ?known stereotypes to speed up the listening process

Indicate whether the statement is true or false.

Communication & Mass Media

A speech on the topic of how to drive defensively is an a example of a speech of

A) contention. B) description. C) definition. D) demonstration.

Communication & Mass Media

Persuasion is the process of co-creating a state of identification between ________ and ________, that results from the use of verbal and/or visual symbols

a. processes/systems b. sources/receivers c. messages/channels d. perceptions/realities

Communication & Mass Media

A laboratory experiment generally has higher external validity than a field experiment

Indicate whether the statement is true or false

Communication & Mass Media