Which of the following is NOT a main liability of local programming?
a. hard to attract national advertising
b. less important to the FCC
c. promotion-intensive
d. labor-intensive
e. cost-intensive
b
Communication & Mass Media
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When sensory organs interfere with accurate perception, this is due to ___________ factors
Fill in the blanks with correct word
Communication & Mass Media
Web 2.0 is used when a message is written in a secret code
a. True b. False
Communication & Mass Media
Mediated press interviews are conducted through mass communication devices such as computers for videoconferencing
Indicate whether the statement is true or false.
Communication & Mass Media
Which of the following is NOT an audience measurement term?
A. ratings B. holdingsC. average quarter-hour persons D. cume E. reach
Communication & Mass Media