What opportunity does the use of social media offer an organization?
A) The amplification of a business mistake
B) The ability to discuss comments from unhappy customers
C) Less hiring costs
D) The building of goodwill with customers
E) Product branding
Answer: D
Explanation: D) On the plus side, social media offers excellent opportunities to build goodwill with existing and potential customers. Social media also offers opportunities to interact with targeted users and persuade them to buy your product or service.
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