Sheera Jewelry sends birthday greeting cards to each of its customers as a token of appreciation for shopping at its store. This exemplifies the customer relationship management (CRM) trend of _____
a. loyalty
b. technology
c. time savings
d. personalization
ANSWER: a
This exemplifies the customer relationship management (CRM) trend of loyalty. CRM techniques focus on finding a firm's best customers, rewarding them for their loyalty, and thanking them for their business.
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A pharmacy (due to increased competition from a neighboring supermarket) has added an exclusive line of cosmetics and expanded its line of greeting cards and gift-wrapping items. This strategy illustrates _____
a. scrambled merchandising b. the retail life cycle c. the wheel of retailing d. rationalized retailing
A narrow scope strategy is better than a broad scope strategy in an environment high in uncertainty.
Answer the following statement true (T) or false (F)
What are the three categories of assets in a Statement of Financial Affairs?
What will be an ideal response?
Finance leases are long-term or noncancelable leases in which the lessor transfers substantially all the risks and rewards of ownership to the lessee.
Answer the following statement true (T) or false (F)