Discuss how a firm's orientation is related to the development of its strategic plan.
What will be an ideal response?
Through the process of strategic planning, a company establishes an organizational mission and formulates goals, a corporate strategy, marketing objectives, and a marketing strategy. A market orientation should guide the process of strategic planning to ensure that a concern for customer satisfaction is an integral part of the entire company, leading to the development of successful marketing strategies and planning processes.
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Because of the technical nature of the products, industrial product purchases are more likely to be based on:
A) cost rather than features. B) features rather than benefits. C) cost rather than benefits D) benefits rather than features.
Most major projects require budget and completion stage revisions at certain intervals due to their inherent uncertainty.
Answer the following statement true (T) or false (F)
Which of the following is an important guideline for the writing of real-life ethical dilemmas by workshop participants?
a. Limit dilemmas to those occurred at the current company. b. The scenario should be first-person. c. There should be no more than five possible solutions/responses. d. They should total one page or less in length.
Annual after-tax corporate net income can be converted to annual after-tax cash flow by
a. Deducting the quantity [(1-t) x depreciation deduction], where t is the corporate tax rate. b. adding back the quantity (t x depreciation deduction), where t is the corporate tax rate. c. deducting the depreciation amount. d. adding back the depreciation amount.