The phase of new-product development in which a small sample of potential buyers are presented with a product idea through a written or oral description in order to determine their attitudes and initial buying intentions regarding the product is called
A. concept testing.
B. customer response testing.
C. idea analysis.
D. test marketing.
E. screening.
Answer: A
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Which one of the following situations reflects a weak internal control system?
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Government environment considerations include all of the following except ________
A) whether special rules and regulations are imposed on foreign multinationals and their marketing practices B) whether the government may be an important member of the distribution channel C) whether there are laws related to the elements of the marketing mix D) all of the above
The inventory data for an item for September are: Sep. 1 Inventory 20 units at $19 4 Sold 10 units 10 Purchased 30 units at $20 17 Sold 20 units 30 Purchased 10 units at $21 Using the perpetual system, costing by the last-in, first-out method, what is the cost of the merchandise sold for September?
A) $610 B) $600 C) $590 D) $580
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