If Woody's Inc., a producer of home siding, decking, and other wood products, focused its marketing efforts to home construction companies only, it would be using a(n) ____ strategy. If it sold the same products to both construction companies and DIY retailers such as Home Depot, it would be using a(n) ____ strategy.
A. undifferentiated; undifferentiated
B. undifferentiated; differentiated
C. differentiated; multisegmented
D. concentrated; differentiated
E. concentrated; concentrated
Answer: D
You might also like to view...
Prevailing trends in production systems reflect all of the following except:
a. emphasis on customer satisfaction b. shortened product lifecycles c. increased factory automation d. the change from "pull" to "push" production scheduling
One of the limitation of the direct materials purchases budget is that it reflects only the quality of direct materials purchases
Indicate whether the statement is true or false
Once the adjusting entries are posted, the Adjusted Trial Balance is prepared to
A) verify that the debits and credits are in balance. B) verify that all of the adjustments were posted in the correct accounts. C) verify that the net income (loss) is correct for the period. D) verify the correct flow of accounts into the financial statements.
There are three different valuation methods: actual, normal, and standard and they can be used with either job order costing or with process costing
Indicate whether the statement is true or false