According to Grice and Skinner, communication can best be defined as

A) transmitting and receiving messages.
B) sharing meaning by sending and receiving symbolic cues.
C) a transfer of meaning from person to person.
D) encoding and decoding messages.


B

Communication & Mass Media

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__________ is a place where the speaker and the audience meet without disagreeing

a. Context b. Content c. Novel evidence d. Common ground e. Psychological reactance

Communication & Mass Media

John is working on his speech about whether tax dollars should be spent to publicize

the new food pyramid. He comes across a vivid example of a 98-year-old man who ate massive quantities of red meat and fried food his entire life, and virtually no fruit or vegetables. If John were to use this example as evidence of a negative correlation between what people eat and how long they live, what would he be guilty of doing? A) Using an example when a statistic would have been preferable as evidence. B) Using an example that does not meet the test of typicality. C) Using a hypothetical rather than an actual example. D) Using an example that fails to generalize findings.

Communication & Mass Media

Discussing installation of ?re detectors or use of automobile seat-belts in a speech is taking

which of Maslow's needs into consideration? A) safety B) esteem C) physiological D) belonging

Communication & Mass Media

While researching his informative speech on Nostradamus, Matias thinks the information he finds on Wikipedia will be more interesting for his listeners than the information he finds in periodicals. Since his topic isn't that serious anyway, Matias figures it would keep the audience more engaged if he uses the information from Wikipedia. Matias is not following which guideline for ensuring the accuracy of his information?

A. Be clear about what he is speculating. B. Understand the information he is reporting. C. Incorporate verbal footnotes. D. Use information from reputable sources.

Communication & Mass Media