Elmwood, Inc. currently sells 12,000 units of its product per year for $100 each. Variable costs total $75 per unit. Elmwood's manager believes that if a new machine is leased for $147,000 per year, modifications can be made to the product that will increase its retail value. These modifications will increase variable costs by $20 per unit, but Elmwood is hoping to sell the modified units for $130 each.a. Should Elmwood modify the units or sell them as is? How much will the decision affect profit?b. What is the least Elmwood could charge for the modified units to make it worthwhile to modify them?c. The leasing company is willing to negotiate the price of the machine lease. What is the most Elmwood would be willing to pay to lease the machine if they plan to charge $130 for the modified
units?
What will be an ideal response?
a. Sell as is, $27,000: As is - 12,000 × ($100 - $75) = $300,000; with modifications - [12,000 × ($130 - $95)] - $147,000 = $273,000
b. $132.25: $300,000 = [12,000 × (P - $95)] - $147,000; P = $132.25
c. $120,000: $300,000 = [12,000 × ($130 - $95)] - L; L = $120,000
If the incremental revenues from modifying the units outweigh the incremental costs, the product should be modified; otherwise, it should be sold immediately. The profit effect will be the difference between incremental revenues and costs. The least the company would charge for the modified units would be the price of the original units plus incremental costs per unit of modifying the units.
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