The physical unit that measures sound amplitude is known as the ______.
A. decibel
B. hertz
C. gelb
D. ampere
Answer: A
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What usually happens when people estimate the accuracy of their answers? a. On average, their estimates are about right
b. They are overconfident of their answers on difficult questions. c. They are overconfident of their answers on easy questions. d. They are underconfident of their answers to both easy and difficult questions.
Regarding the use of examples, anecdotes, single cases, and testimonials in advertising, which of the following statements is TRUE? a. They should be viewed as valid indicators of the authenticity of the product or service. b. They all create a courtesy bias within the customer. c. They are all potentially deceptive because individual cases tell us nothing about what istrue in general
d. They are all invalid due to the Barnum effect.
Dr. Lovill conducted an experiment to test whether the investment or evolutionary models of romantic relationships are more accurate. Dr. Lovill is most likely conducting ________ research
a. applied b. basic c. esoteric d. his dissertation
Which of the following is a disadvantage of interviews?
A. People are more likely to agree to answer a mailed questionnaire than answer questions for a real person. B. In most cases, response rates tend to be lower when interviews are used. C. People are more likely to leave questions unanswered in an interview than on a written questionnaire. D. The interviewer could subtly bias the respondent's answers by inadvertently showing approval or disapproval of certain answers.