Which of the following is a difference between identification and internalization?
A. Unlike identification, internalization does not lead to counterarguments and source derogations by the receiver.
B. Unlike identification, internalization is often considered to be a negative source characteristic.
C. Unlike internalization, identification is synonymous with receiver comprehension.
D. Unlike identification, internalization of a message does not occur when the source is a celebrity.
E. Unlike internalization, identification does not usually integrate information from an attractive source into the receiver's belief system.
Answer: E
You might also like to view...
If a company has very low operating leverage (i.e. a low proportion of fixed costs in the cost structure) and no changes are expected in operations
a. percentage change income statement percentages can serve as the basis for projecting operating expenses. b. using common-size income statement percentages will overstate future projected operating expenses. c. using common-size income statement percentages will understate future projected operating expenses. d. using common-size income statement percentages can serve as a reasonable basis for projecting future operating expenses.
Which of the following is not an employer right under OSHA rules?
A. Receive a copy of the complaint B. Refuse access to secured areas of the business C. Be present when the inspector interviews any employees, unless the employee requests otherwise D. Ask the inspector for his or her credentials, including name and badge number E. Have a company representative accompany the inspector while on site
As it pertains to the Electronic Communications Privacy Act, all of the following are considered electronic communication EXCEPT
a. websites b. email c. cell phones d. social media
Which of the following is the most precise, enabling marketers to focus on the most promising sales prospects?
A. Advertising B. Public relations C. Sales promotion D. Personal selling E. Publicity