Which of the following statements best describes the modern view of marketing?
A. Marketing should take over production, accounting, and financial services within a firm.
B. The job of marketing is to get rid of whatever the company is producing.
C. Production, not marketing, should determine what goods and services are to be developed.
D. Marketing is concerned with generating a single exchange between a firm and a customer.
E. Marketing begins with anticipating potential customer needs.
Answer: E
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