How should a public relations crisis be managed?
What will be an ideal response?
• The interests of the public should come before the interest of the organization
• Long-term:
o Cultivate strong media relations
o Prepare key managers to handle the media
• Short-term:
o Develop guidelines
? Do not make matters worse by blaming someone, pretending or speculating, stalling or covering up
? Get the story over with – disclosure ends it, gather information and release it quickly
? Be evenhanded and professional – you will continue to deal with the media long after this particular story is over
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To evaluate interviewers on the quality of interviewing, the supervisor ________
A) should ask other interviewers about the interviewer in question B) must directly observe the interviewing process C) should ask the respondent about the qualities of the interviewer in question D) should use a pretested questionnaire to evaluate the interviewer E) should ask permission of the interviewer
Which of the following indicates the degree to which an organization is socially responsible?
A) adhering to standards for a safe, clean environment B) following social investing advice suggested only by certified financial planners C) supporting not-for-profit organizations that advocate only foreign investments D) making efforts to hire only people who have been underrepresented in your organization
_____ is when a product or company attempts to give the impression of environmental friendliness whether or not it is environmentally friendly
a. Greenwashing b. Green hosting c. Astroturfing d. Cooperative branding
To avoid a contract, an intoxicated person must have been so intoxicated as to be unable to understand the consequences of his actions or unable to act in a reasonable manner
a. True b. False Indicate whether the statement is true or false