Millie is stopped by a researcher at a shopping mall and asked what was the last television commercial she remembers seeing. This is an example of a(n)
A. unaided recall test.
B. pretest.
C. recognition test.
D. aided recall test.
E. memory test.
Answer: A
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The problem definition section of the report should include the nature of the research design adopted, information needed, data collection from secondary and primary sources, scaling techniques, questionnaire development and pretesting, sampling
techniques, and fieldwork. Indicate whether the statement is true or false
When a business factors its accounts receivables, the business ________.
A) uses the receivables as security for a loan B) no longer has to deal with the collection of the receivables from the customers C) receives the total amount of the receivables from the factor D) receives cash, less an applicable fee, after the factor collects from the customers
Elizabeth is at an amusement park with her eight grandchildren ages 1 1/2 to 13. She rented a specific cabana by their favorite water park ride and the locker rooms for ease of access to the changing station. Unfortunately, an employee rented out that cabana to another guest who showed up that day. The only other cabana was away from the locker rooms, but offered more shade. Elizabeth was not happy. Later that day, as the children were eating lunch in the cabana a squirrel aggravated a bee’s nest right next to the cabana, and Elizabeth and all her grandchildren were stung multiple times. Which of the following would be an equitable recovery strategy for this service failure?
a. no charge for the cabana, and free lunch b. no charge for the cabana, free dinner, free snack c. no charge for anything else that day, free tickets for another day d. no charge and a refund for that day, no cabana charge that day, free ice cream for the kids on the way out, free VIP tickets with fast passes for another day at the park, free cabana rental, 5 free games per child and passes to see the characters, and more
Which of the following occurs when the rater’s overall negative impression or evaluation strongly influences the rating of specific attributes?
A. halo effect B. horns effect C. contrast effect D. recency effect