In many cases, customers will travel farther to purchase a(n) ____ than they would travel to purchase a(n) ____.
A. service; good
B. inexpensive good; expensive good
C. product; good
D. good; service
E. inexpensive service; expensive good
Answer: D
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Conveniently located vending machines around your college or university campus make it easy for you to buy a soda and a snack between classes. This is an example of the ________ element of the marketing mix.
A. price B. place C. promotion D. production E. profit
When can a securities fraud claim be used as a predicate act in a civil case under the Racketeer Influenced and Corrupt Organizations Act (RICO)?
a. When the defendant has been arrested in connection with the fraud. b. When a conspiracy can be proven. c. When the defendant has been criminally convicted in connection with the fraud. d. When the defendant has been held liable for other civil damages in connection with the fraud.
The market segmentation theory holds that
A) an increase in demand for long-term borrowings leads to an inverted yield curve. B) expectations about the future level of interest rates is the major determinant of the shape of the yield curve. C) the yield curve reflects the maturity preferences of financial institutions and investors. D) the shape of the yield curve is always downsloping.
How much is a basis point?
A. 1.0% B. 0.1% C. 0.01% D. 0.001%