Between 2007 and 2010 the world witnessed a full-blown financial crisis that was attributed to
A) subprime mortgage repricing.
B) quantitative easing by the Fed.
C) foreign exchange imbalances.
D) banking failures.
Answer: A
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According to President Obama, "The more American companies export, the more they produce. And the more they produce, the more people they hire–and that means more jobs."
Indicate whether the statement is true or false
One area of interest to marketers is the manner in which consumers allocate their after-tax personal income, also known as _________.
Fill in the blank(s) with the appropriate word(s).
Restazure, a beauty therapy center, focuses on customer satisfaction and building long-term relationships with customers. The firm ensures that customers are provided with high-quality services, and feedback is collected after every customer visit. It also provides its members with seasonal discounts and points every time they avail any of the center's services. In this context, which dimension of the business environment is affected the most?
A. The political environment B. The technological environment C. The competitive environment D. The global environment
Performance analysis differs from sales analysis in that performance analysis involves
A. analyzing only the performance of sales representatives. B. comparing performance against standards-looking for exceptions or variations. C. detailed breakdowns of a company's sales records. D. analyzing only people-not products or territories. E. budgeting for marketing expenditures on the basis of contribution margins.