Jack Trout devised the concept of __________, which tries to create an identify for its product that links it to specific consumer groups, not the lowest common denominator

Fill in the blank with correct word


positioning

Communication & Mass Media

You might also like to view...

Duck's intrapsychic phase involves relational partners confronting each other about the problems within the relationship

Indicate whether the statement is true or false

Communication & Mass Media

What are the three types of active listening?

What will be an ideal response?

Communication & Mass Media

What is wrong with the thesis statement, "What's wrong with politics"?

a. It fails to address a significant topic. b. It is obscure and lacking in focus. c. It over-relies on mind mapping. d. It is difficult to find information on the Web.

Communication & Mass Media

Jenna is a senior communication studies student in the honors program. As a condition of earning her honors diploma, she is required to conduct a research project, either alone or with faculty supervision. It sounds like this is Jenna's

a. senior fellowship. b. capstone course. c. research institute course. d. qualitative research course

Communication & Mass Media